The City of Wells hosted an important tourism conference last week, with Wells MP Tessa Munt and representatives from across Somerset, the UK and even China.
Coordinated by John Turner of the Somerset Tourism Association (STA), with support from UK Trade & Investment, delegates ranged from international organisations with major interests in the region to B&B and small hotel owners.
Local organisations and visitor attractions in Wells were well represented and put the case strongly for opportunities to be included in plans to promote the county as a tourism destination.

Statistics presented by Sharon Orrell, Head of Research & Insight at Visit England, showed very mixed trends in the region, but demonstrated clearly that Somerset is not communicating its offer well enough to compete with other areas. John Turner said that tourism in Somerset currently generates £850m a year, but with little or no support from local government, they are reliant on the private and voluntary sector to support investment in promotion to both domestic and global markets.
Tessa said, “I have many years of experience in the tourism industry before becoming an MP and understand the need to help small businesses to help themselves. I know what amazing things Somerset has to offer visitors – the food, the heritage, the beautiful rural environment and large number of independent shops – but this could be threatened by everything from the recent poor weather and the recession to parking issues and fracking! 36,000 people in the region are dependent on tourism related income and I will continue to work with Vince Cable, Secretary of State for Business, Innovation and Skills for industry support.” Read the rest of this entry »